Checked out another excellent article by Maureen Ryan over at the Chicago Tribune about the upcoming BSG prequel series, Caprica, and my jaw dropped open in shock.
If you thought going from SciFi to SyFy was a bad marketing move, get a load of the new poster for Caprica. Wow, not only have they produced a completely unoriginal image (echoes of Dollhouse, Terminator, how many others?), they’ve sexualized an underage girl and made a mockery of their own claim that the show will be serious drama. All with one poster. WTF were they thinking?
Honestly, now I’m worried. Not at all because they have cut the series order by one episode, but because the marketing department’s move is, in my opinion, a huge misstep. Caprica is going to be a tough sell, period. It’s a drama with just enough sci-fi to make mainstream viewers nervous, and probably not enough sci-fi to guarantee the dedicated geek following. Why shoot yourself in the foot so early? Perhaps they’ll come up with a better game plan before January 22nd.
Agree or disagree? Comment below.